As the Yamaha and the Viking embark on their second year of sales lets have a little looksie at how shes doing in the marketplace...
PowerSports Business spoke with 6 dealers who sell Vikings for their observations about the Vikings reception...
One mlti-line dealer in Colorado said their store has been seeing great volume in off road sales but the Viking is the lone exception. They say its about 60% off expected pace.
Another multi-line dealer out in Pennsylvania is having a tough slog of moving anything off road related, based on their estimations Viking sales have been about half of what the Rhino was doing for them.
But its not all bad.
One store up in North Dakota is seeing the Viking sell with tons of pace, about equal to everything else he moves. But says Yami needs a sport SxS..

PowerSports Business spoke with 6 dealers who sell Vikings for their observations about the Vikings reception...
One mlti-line dealer in Colorado said their store has been seeing great volume in off road sales but the Viking is the lone exception. They say its about 60% off expected pace.
It could be lack of marketing...“We sold one right when it came out, and there was some excitement about it,” he said. “The biggest thing is when you go ride it, it’s loud and it vibrates substantially more than a twin-cylinder Polaris. That’s what consumers are choosing to go with, Polaris, even if they’re Yamaha guys.”
Although Honda can't seem to build enough Pioneers and they were launched at roughly the same time...“It’s only been out for about six months, so sometimes new models take a little while to catch on,” he said. “I think it has more positive than negatives for sure … the three individual seats are very nice, the ground clearance, there are a lot of nice features with it, no question. It’s a big improvement over their last UTV, the Rhino.”
Another multi-line dealer out in Pennsylvania is having a tough slog of moving anything off road related, based on their estimations Viking sales have been about half of what the Rhino was doing for them.
But its not all bad.
One store up in North Dakota is seeing the Viking sell with tons of pace, about equal to everything else he moves. But says Yami needs a sport SxS..
Another guy down in Phoenix says they move anything with powersteering“I think they knocked it out of the park,” he said. “I’m very impressed with them.”
Demographic info says the Viking appeals to hunters and recreational trail riders over 40 who want a combo of work and play... What ya think?While not one of his top-selling UTV models, the Viking has been popular, and he is particularly excited about the just-released Special Edition Tactical Black Viking EPS model that is priced at $1,150 more than the base model.
“The consumers that want the Viking want power steering, they like the big cab, the three seats,” he said. “It’s been very popular.”