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Discussion Starter #1 (Edited)


The Yamaha Viking is Yamaha's first UTV in years. As a replacement to the Rhino, the Viking can basically do it all, better. Its target market is comprised of farmers, hunters, utility enthusiasts and hard workers. The spacious three-seater features a dumping bed big enough for a 600 lb pallet and it can tow up to 1500 lbs. However, fans of the Rhino seem disappointed with the Viking and criticize Yamaha's fascination with the utility market over the sports market.

Yamaha is just getting over the slew of lawsuits that occurred around 2007 stemming from incidents involving the Rhino. The rest of the industry was enjoying the success of sports markets while Yamaha and its Rhino had to stick up for themselves. While Polaris, Kawasaki and Arctic Cat have been able to continue developing new models, Yamaha has had to deal with lawsuits and consequently, issues regarding brand loyalty. Yamaha is now ready to step back in the UTV game and they are doing so with excitement.

The Viking is far from a sports vehicle. It is designed for strength and efficiency rather than power and suspension. This utility machine offers a similar look to the Rhino but a completely different, more comfortable design ready for tougher work in any environment. The move to sell primarily utility-based SxS vehicles is a smart decision by Yamaha; by offering a new, redesigned, quality UTV, Yamaha is able to go after the 66% of SxS utility enthusiasts and announce their return to the largest segment of UTV users. The sports market is dying and Yamaha is adapting.
 

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The North American market for Utility-Terrain Vehicles (UTVs) grew by 97,900 units, or nearly 43.5% from 2009-2012, says Minneaspolis-based Power Products marketing. This market growth was mostly achieved by Polaris, John Deere, Kawasaki, Kubota and BRP/Can-Am.

Just saying that the Sport UTV market isn't dead. I think that Yamaha just might not have a very big market share in it.
 

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Just put it this way....this market is big enough that they are built here, in the U.S.A.

No need to outsource them to nations where they can be built for cheap.

SxS's are VERY popular here.
 

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I think that there was just a dip in the market following the recession. I would imagine one of the first things people would stop buying is a UTV if they began running out of money. With economy starting to get back on track people now have the funds to buy some extra toys for themselves. I'm not sure if the decision to make the Viking in the USA has anything to do with how big or small the US market is.
 

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I think that there was just a dip in the market following the recession. I would imagine one of the first things people would stop buying is a UTV if they began running out of money. With economy starting to get back on track people now have the funds to buy some extra toys for themselves. I'm not sure if the decision to make the Viking in the USA has anything to do with how big or small the US market is.
we're still in a recession, slowly getting out though. At least on the plus side companies like Yamaha are keeping jobs here :)
 

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Dead...? Not by a long shot. These sxs make such great use for anybody and anywhere. The tasks you can perform are endless and when you run out of ideas more things will come in to mind soon especially when talking about them here.
 

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Dead...? Not by a long shot. These sxs make such great use for anybody and anywhere. The tasks you can perform are endless and when you run out of ideas more things will come in to mind soon especially when talking about them here.
Exactly, the SxS market is actually a booming one, there's never been such a high demand for them than NOW.
 
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